Copyright © 2018 Project Forty Four Limited | Legal


Please read these terms of use carefully before using this site

These terms of use (together with the documents referred to in them) tell you the terms on which you may make use of our website (our “site”, our “website”). Please read these terms of use carefully before you start to use the site, as they will apply to your use of our site. We recommend that you print a copy for future reference. By using our site, you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.



These terms of use refer to the following additional terms, which also apply to your use of our site: Our privacy policy explains why and how we will use the personal information that we have obtained from you or others in connection with your use of our website, with whom we share it and the rights you have in connection with the information we use. Please see our Privacy Policy for more information. Our acceptable use policy, which sets out the permitted uses and prohibited uses of our site (our “Acceptable Use Policy”). When using our site, you must comply with this Acceptable Use Policy. Our cookie policy, which sets out information about the cookies on our site (our “Cookie Policy”).


The site is operated by Project Forty Four Limited (“P44”, “we” or “us”). We are registered in England and Wales under company number 0931046 and our registered office address is at Project Forty Four Limited, 71 Queen Victoria Street, London, EC4V 4BE


1. Our site is made available free of charge, although we reserve the right to introduce charges for certain features or services.

2. Access to our site is permitted on a temporary basis. We do not guarantee that our site, or any content on it, will always be available or be uninterrupted and we reserve the right to suspend, discontinue, withdraw or amend the service we provide on our site without notice. From time to time, we may restrict access to some parts of our site, or our entire site, to all users and, if the need arises, we may close the site indefinitely. We will not be liable to you if for any reason our site is unavailable at any time or for any period.

3. You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them.

4. If you wish to submit content to our site you must in addition register with our site (see paragraph 4 below) and comply with the content standards set out in our Acceptable Use Policy.

5. Our site is provided for private and non-commercial use only. You agree not to use our site for any public, business or commercial purposes.


1. If you wish to receive our email newsletter and other updates, offers and promotions, you will need to subscribe to our site. If you would like to subscribe, please visit the Subscribe page.


1. In this paragraph, “User Content” means all content which you and other users of our site submit for publication on our site either directly or indirectly via a third-party social media platform (including but not limited to posts, photographs and other artworks).

2. From time to time, we may provide features on our site that allow you to submit User Content for publication directly to our site. If you wish to submit User Content to our site directly, you will first need to register with our site using a link which will be provided on the homepage.

3. When you register with our site, you confirm that you accept these terms of use.

4. If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

5. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use.

6. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at


1. Whenever you make use of a feature that allows you to submit User Content to our site, or to make contact with other users of our site, you must comply with the content standards set out in our Acceptable Use Policy.

2. All User Content must be your own original work.

3. By submitting User Content for publication on our website you:1.confirm that you accept these terms of use;

2. warrant that any User Content complies with the content standards set out in our Acceptable Use Policy; and

3. agree that you will be liable to us and indemnify us for any breach of the warranty in paragraph above in accordance with our Acceptable Use Policy. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

4. Any User Content submitted to our site will be considered non-confidential.

5. We have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to our site constitutes an infringement of their Intellectual Property Rights (as defined below), or of their right to privacy.

6. The views expressed by users of our site do not represent our views or values. We have the right to promptly remove, or disable access to, or refuse to upload, any content which we deem to be, or which is notified to us as being, potentially defamatory of any person, unlawful, in violation of any third party rights or in contravention of these terms of use and/or our Acceptable Use Policy.

7. Please also refer to the paragraph 8 below setting out the manner in which we may use any such User Content that you submit to our site.


If you wish to complain about any User Content posted on our site by a third party, or any other content which appears on our site, please contact us at Please precisely identify the User Content or other content about which you are notifying us, including the page of the site on which it is posted. You should also provide us with full details of your complaint and, if you are alleging copyright infringement, evidence that you own the copyright. We will then review the material and decide whether it complies with the content standards contained in our Acceptable Use Policy. We will deal appropriately with any User Content or other content which, in our opinion, violates those content standards. We will endeavour to inform you of the outcome of our review within a reasonable time of receiving your complaint.


1. By submitting User Content to our website, you agree to grant us a perpetual, non-exclusive, royalty-free, transferable licence to use, reproduce, distribute, prepare derivate works of and display that User Content. Although you will still own the copyright in your User Content, we will have the right to sub-licence it to any third party, at our sole discretion and in accordance with any such terms we agree with such sub-licensee. We may exercise all copyright and publicity rights in the material contained in your User Content in all jurisdictions, to their full extent and for the full period for which any such rights exist in that material.1.Please also note that, in accordance with the content standards set out in our Acceptable Use Policy, you must ensure that your User Content does not infringe any copyright, database right, trade mark or Intellectual Property Rights (as defined below) of any other person. By submitting your User Content to the website, you are warranting that you have the right to grant us the non-exclusive copyright licence described above.

2. If you are not in a position to grant such a licence to us, please do not submit the User Content to the website.


1. In this paragraph, “Intellectual Property Rights” means all patents, rights to inventions, utility models, copyright and related rights, trade marks, service marks, trade, business and domain names, rights in trade dress or get-up, rights in goodwill or to sue for passing off, unfair competition rights, rights in designs, rights in computer software, database right, topography rights, moral rights, rights in confidential information (including know-how and trade secrets) and any other intellectual property rights, in each case whether registered or unregistered and including all applications for and renewals or extensions of such rights, and all similar or equivalent rights or forms of protection in any part of the world.

2. We are the owner or the licensee of all rights in and to the Intellectual Property Rights in our site. This site and all content displayed on it are protected by copyright laws and treaties around the world. All such rights are reserved.

3. You may print off one copy, and may download extracts, of any page(s) from our site for your personal reference.

4. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

5. Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged.

6. You must not use any part of the materials on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

7. If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.


1. All content on our website is provided for general information only and we ask you to be aware that we do not routinely vet, check or review any third-party material prior to publication on the site (including but not limited to User Content). The content on our site is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

2. Although we aim to update our site regularly, we are under no obligation to do so and any of the material on our site may be out of date at any given time.


1. The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy.

2. Whether you are a consumer or a business user, we do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.

3. If you are a business user:1. We exclude all implied conditions, warranties, representations or other terms that may apply to our site or any content on it.

2. We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with1.use of, or inability to use, our site; or

2. use of or reliance on any content displayed on our site.

3 .In particular, we will not be liable for:1.loss of profits, sales, business, or revenue;

2. business interruption;

3. loss of anticipated savings;

4. loss of business opportunity, goodwill or reputation; or

5. any indirect or consequential loss or damage.

If you are a consumer:

1. please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

5. User Content is not generally moderated, although we reserve the right to moderate it. We will not be responsible as author, editor or publisher of any User Content and we expressly exclude liability for any loss or damage arising from the use of our site by any person in contravention of these terms of use. Neither will we be responsible, or liable to any third party, for the content or accuracy of any User Content submitted by you or any other user of our site.

6. Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and we expressly exclude liability for any loss or damage that may arise from your use of them. You use any third party sites and resources at your own risk and you are responsible for assessing the suitability of any goods or services advertised by such third parties before signing up or placing an order for such goods or services.

7. We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.


1. We do not guarantee that our site will be secure or free from bugs or viruses. You are responsible for configuring your information technology, computer programmes and platform in order to access our site. You should use your own virus protection software.

2. You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.

3. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.


1. You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

2. Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice. The website from which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy.

3. If you wish to make any use of material on our site other than that set out above, please address your request to


1. The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our site although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country.

2. These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.


LEWIS HAMILTON and the Wings logo are the trade marks of our licensors.


We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made, as they are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our site.


  1. Introduction

Welcome to Project Forty Four Limited. This policy explains how we handle and use your personal information in connection with our websites and services and your rights in relation to it. Under data protection law, Project Forty Four Limited is the controller of that information.

Project Forty Four Limited (P44, we, our or us) is committed to protecting and respecting your privacy.

This Privacy Policy explains why and how we will use the personal information that we have obtained from you or others in connection with your use of our websites, with whom we share it and the rights you have in connection with the information we use. Please read the following carefully.

This policy applies to our website located at and related websites, social media accounts (together, the Site) and the services you can access through them.

Project Forty Four Limited is the controller in relation to the processing activities described below. This means that Project Forty Four Limited decides why and how your personal information is processed in connection with those activities. Please see the section at the end of this policy for our contact and legal information.

  1. Information we collect about you

We receive personal information about you that you give to us (i.e. contact details, information you submit online via our Site and correspondence), that we collect from your use of the Site (i.e. device and Site activity data, traffic data and communication data) and that we obtain from other sources (i.e. account setup details). We only collect personal information that we need and that is relevant for the purposes for which we intend to use it.

Personal Information you give us

This is information about you that you give to us by entering information via the Site, account registration on our Site, or our social media pages or by corresponding with us by phone, email or other means and is provided by you entirely voluntarily. The information you give to us can include your name, title and contact details (such as phone number, email address, postal address, social media handle), enquiry details, your opinion of our products, your comments on them and services and certain marketing preferences

If you do not provide this information to us we may not be able to contact you and/or resolve your queries effectively.

Information that we collect about you

  • your name, title and contact details (email address);
  • any information you include in correspondence you send to us or in forms you submit to us or when using our Site or social media pages;
  • any personal information included in your entries to competitions that we run;
  • your identification information when exercising the rights that you have in relation to our processing of your personal information (see further Your rights in relation to your personal information)
  • details of any transactions between you and us;
  • information you give us when you contact us with a query or issue;
  • any information within correspondence you send to us.

Information we collect about you from your use of the Site

Each time you use the Site we automatically collect the following information:

  • the following technical information: a unique identification code for our authentication system, the internet protocol (IP) address of your device and details regarding the type of browser software you use to access the Site;
  • details of your use of the Site, namely traffic data, weblogs and other communication data, including where and when you clicked on certain parts of the Site and details of the webpage from which you visited it;
  • the date and time you used our Site;
  • the pages you visited on our Site and how long you visited us for;
  • details regarding when and how you consented to receive marketing communications from us (including the date you provided your consent); and
  • cookie, pixels and beacon identification information (for more information please see our Cookie Policy).

If you do not provide this information, you may be unable to access some or all of the Site or its features.

  1. Use of your personal information

We use your personal information for a variety of reasons. We rely on different legal grounds to process your personal information, depending on the purposes of our use and the risks to your privacy. You will only receive unsolicited email and SMS marketing communications from us if you have consented to receiving marketing email and SMS messages from us (you can opt-out of receiving them at any time). We do not share your personal information with companies that would send their marketing to you.

We use your personal information in the following ways:

Where you have provided CONSENT

We may use and process your personal information for the following purposes where you have consented for us to do so:

  • to contact you via email or SMS (as you have indicated) with marketing information about our products, events, product launches, competitons, exciting offers and services (see Marketing for further details).

You may withdraw your consent for us to use your information in any of these ways at any time. Please see Your rights over your personal information for further details.

Where necessary to comply with our LEGAL OBLIGATIONS

We will use your personal information to comply with our legal obligations:

  • to keep a record relating the exercise of any of your rights relating to our processing of your personal information;
  • to take any actions in relation to health and safety incidents required by law; and
  • to handle and resolve any complaints we receive relating to the services and products we provide.

Where necessary for us to pursue a LEGITIMATE INTEREST

We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business for the following purposes:

Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns

  • for analysis and insight conducted to inform our marketing strategies, and to enhance your visitor experience;
  • to tailor and personalise our marketing communications based on your attributes, for example, by sending you a birthday treat message;
  • to identify and record when you have received, opened or engaged with our Site, or social media or other electronic communications (please see our Cookie Policy for more information); and
  • in some cases we may use automated methods to analyse, combine and evaluate information that you have provided to us. We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring and making relevant all our service and communications.

Processing necessary for us to support you with your enquiries

  • to respond to correspondence you send to us and fulfil the requests you make to us.

Processing necessary for us to respond to changing market conditions and the needs of our customers

  • to analyse, evaluate and improve our products and services so that your visit and use of our Site and social media pages are more useful and enjoyable (we will generally use data amalgamated from many people so that it does not identify you personally);
  • to undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you;
  • for product development purposes.

Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively

  • to administer our Site, and our social media pages and for internal operations, including troubleshooting, testing, statistical purposes;
  • for the prevention of fraud and other criminal activities;
  • to verify the accuracy of data that we hold about you and create a better understanding of you;
  • for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
  • to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
  • for the purposes of corporate restructure or reorganisation or sale of our business or assets;
  • for efficiency, accuracy or other improvements of our databases and systems, for example, by combining systems or consolidating records we hold about you;
  • to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings;
  • to inform you of updates to our terms and conditions and policies; and
  • for other general administration including managing your queries, complaints, or claims, and to send service messages to you.

Where necessary for us to carry out PRE-CONTRACT STEPS you have requested or for the performance of our CONTRACT

We will use your personal information where this is necessary for us to perform our contract with you or to carry out any pre-contract steps you’ve asked us to so that you can enter into that contract, for the following purposes:

  • to run our competitions and promotions that you enter from time to time and to distribute prizes.

Where processing is in your VITAL INTERESTS

We will use your personal information where this is in your vital interest.

Marketing communications: If we have requested your consent and you give your consent, we may use your personal information to contact you by email or SMS (as you indicate) to send you newsletters or to notify you of special offers, promotions, competitions or new products and services. We try to adapt any marketing material that we send to you for example by notifying you of special offers or promotions that will be of relevance to you, apply to your interests and in your location (we do this by monitoring your browsing and online shopping habits and providing information on products you have viewed and related products). If you do not wish to receive email communications from us, please inform us by emailing

If you opt-out of receiving marketing communications from us, we keep your email address on our suppression list indefinitely to ensure that we comply with your wishes. Please see further The periods for which we retain your personal information.

  1. Disclosure of your personal information by us

We only disclose your personal information outside our business in limited circumstances. If we do, we will put in place a contract that requires recipients to protect your personal information, unless we are legally required to share that information. Any suppliers or other recipients that work for us will be obliged to follow our instructions.

We may disclose your information to our third party service providers, agents and subcontractors (Suppliers) for the purposes of providing services to us or directly to you on our behalf, including the operation and maintenance of our Site, and social media pages. Our Suppliers can be categorised as follows:

Recipient / relationship to us Industry sector (& sub-sector) or recipient and purpose of disclosure Location Category of Personal Data
Advertising, PR, digital and creative agencies Media (Advertising & PR) EEA  
Banks, payment processors and financial services providers Finance (Banking & Payment Processing) EEA  
Service Providers for email marketing campaigns. Microsoft Outlook and its group companies (service providers).

To manage outbound email marketing communications we send to you and their associated campaigns.

EEA and USA All personal information collected (not including Site traffic data)
CCTV administration and monitoring service providers Surveillance (CCTV) EEA  
Cloud software system providers, including database, email and document management providers IT (Cloud Services) EEA  
Delivery and mailing services providers Logistics (Delivery Service) EEA  
Facilities and technology service providers including scanning and data destruction providers IT (Data Management) EEA  
Competition data capture providers Media (PR and Social Media) EEA  
Health and safety claims administrators and consultants Health & Safety (Claims) EEA  
Insurers and insurance brokers Insurance (Underwriting & Broking) EEA  
Legal, security and other professional advisers and consultants Professional Services (Legal & Accounting)

To provide us with advice in relation to our business, including our legal, financial and other obligations and claims.

EEA All personal Information collected
Market and customer research providers Media (Market Research) EEA  
Social media platforms Media (Social Media) EEA  
Website and data analytics platform providers IT (Data Analytics)

To assist with statistics and provide us with basic analytical tools for search engine optimisation and marketing purposes in order to improve our services

Google, Inc. and its group companies (service providers)

EEA and USA Website traffic data, IP address and browser details.
Website developers IT (Software Development) EEA  
Website hosting services providers IT (Hosting)

To support, maintain and host the Site, including the software and hardware infrastructure required for it to operate/be accessible online and to keep a backup of your personal information. We also use online IT service providers to provide contract execution services


When we use Suppliers, we only disclose to them any personal information that is necessary for them to provide their services and only where we have a contract in place that requires them to keep your information secure and not to use it other than in accordance with our specific instructions.

We may disclose the personal information to other third parties as follows:

  • any third party who is restructuring, selling or acquiring some or all of our business or assets or otherwise in the event of a merger, re-organisation or similar event; and
  • if we are under a duty to disclose or share your information in order to comply with any legal or regulatory obligation or request, including by the police, courts, tribunals or regulators.

5. Transfers of your personal information outside of Europe

We may transfer your personal information outside of Europe. We take measures to protect your personal information.

Find out more.

The personal information you provide to us may be transferred or stored in countries located outside of the European Economic Area (EEA). By way of example, if any of our servers or those of our third party service providers are from time to time located in a country outside of the EEA or if our third party suppliers themselves send personal Information out of the EEA. These countries may not have similar data protection laws to the UK and may not have adequate data protection laws equivalent to those in the EEA. The non-EEA countries to which we transfer your personal data are listed in the table in section 4 Disclosure of your personal information by us.

If we (or our third party suppliers) transfer or store your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy. These steps include imposing contractual obligations on the recipient of your personal information or ensuring that the recipients are subscribed to ‘international frameworks’ that aim to ensure adequate protection. If we transfer your personal information to the United States of America, we will only send the personal information to companies that have either undertaken and passes an appropriate risk assessment with us, have entered into EU approved Standard Contractual or for which we have an alternative safeguard in place in accordance with applicable law, or where we can rely on certain derogations and exemptions permitting the transfer (as set out in Article 49 of the General Data Protection Regulation).  Where they apply to our data transfer activities, we may rely on adequacy decisions by the European Commission about certain countries for data transfers to countries outside the EEA.  If we rely on your explicit consent to undertake the transfer, we will inform you prior to transfer and let you know about the risks that may be involved in the transfer to such location. 

Please contact us using the details at the end of this policy for more information about the protections that we put in place and to obtain a copy of the relevant documents. If you use our services whilst you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

  1. Security and links to other websites

We take the security of your personal information seriously and use a variety of measures based on good industry practice to keep it secure. Nonetheless, transmissions over the internet and to the Site may not be completely secure, so please exercise caution. When accessing links to other websites, their privacy policies, not ours, will apply to your personal information.

We employ security measures to protect the information you provide to us, to prevent access by unauthorised persons and unlawful processing, accidental loss, destruction and damage. When we have provided (or you have chosen) a password allowing you access to certain benefits of the Site, you are responsible for safeguarding it and keeping it confidential and you promise not to allow it to be used by third parties. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do everything possible to protect your personal information, we cannot guarantee the security of any personal information you disclose online. You accept the inherent security implications of using the internet and will not hold us responsible for any breach of security unless we are at fault.

The Site may contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites‚ so we encourage you to read their privacy policies. We are not responsible for the privacy policies and practices of other websites (even if you access them using links that we provide) and we provide links to those websites solely for your information and convenience. We specifically disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or thoroughness. Your disclosure of personal information to third party websites is at your own risk.

In addition, if you linked to the Site from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website and recommend that you check the policy of that third party website.

  1. The periods for which we retain your personal information

We will not hold your personal information in an identifiable format for any longer than is necessary for the purposes for which we collected it. The periods for which we hold your personal information will depend on the type of personal information and whether you are a user of the subscription services we provide to a subscribing client or of a prospective/trialling client, or a visitor to the Site. These periods also apply where we share your information with suppliers who process your personal information on our behalf.

We (and the suppliers we instruct) retain your personal information for the following periods:

We retain your personal information for the following periods:

Type of personal information When do we receive your personal information? How long do we keep your personal information after we receive it?
Name, email address, your, enquiry Signed up to received marketing Data is retained ongoing if customer active (i.e. opened trackable Marketing Comms within the last 3 years). If a customer hasn’t opened trackable Marketing Comms for >3 years (but hasn’t actively unsubscribed from Project Forty Four Marketing) then they will be removed from Project Forty Four marketing database.
Details regarding when you have consented to receiving marketing from us When form completed 3 years
Social media handles When you like or follow a Project Forty Four account Ongoing until you remove ‘link’ (i.e. unfriends etc.) to Project Forty Four social accounts or request comment removed as inappropriate.
Location and frequency of your visits From when you send an enquiry 3 years for inactive app users, ongoing for active app users
Information included in any correspondence to Project Forty Four sites, Apps and social media pages Correspondence is received/acknowledged 3 years for inactive users
Opinions /other info given via customer surveys Online form is submitted 2 years if completed a questionnaire. Maximum of 2 years for research.
Info given via competition entries We receive completed form entry 2 years
IP addresses and type of device From when you use any Project Forty Four websites/apps 1 year
Details of your use of our Site, including cookies, pixel and beacon information From when you click on 1 year

In relation to any period mentioned above, we will retain your personal information from the expiry of that period until the start date of our next financial year (31st March each year) to allow us to manage the deletion/destruction process efficiently.

The only exceptions to the periods mentioned above are where:

  • you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law (see further Your rights over your personal information);
  • you exercise your right to require us to retain your personal information for a period longer than our stated retention period (see further Your rights over your personal information);
  • we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible;
  • the terms of our contract with our client under which you access our subscription services require that we delete, destroy or return your personal information sooner; or
  • in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.

We retain an anonymised version of the submitted personal information for as long as we require it for reporting and other statistical and analytical purposes. Such anonymised information will not identify you and may be derived from personal information that was contained within accounts that have subsequently been deleted.

  1. Your rights over your personal information

You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for information to verify your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received this information or, where no such information is required, after we have received full details of your request.

You have the following rights, some of which may only apply in certain circumstances:

  • to be informed about the processing of your personal information (this is what this statement sets out to do);
  • to have your personal information corrected if it is inaccurate and to have incomplete personal information completed;
  • to object to processing of your personal information;
  • to withdraw your consent to processing your personal information;
  • to restrict processing of your personal information;
  • to have your personal information erased;
  • to request access to your personal information and information about how we process it;
  • to electronically move, copy or transfer your personal information in a standard, machine-readable form; and
  • rights relating to automated decision making, including profiling.

To exercise these rights, please contact us using the details at the end of this policy.

You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in the UK, are available on the ICO website, where your personal information has or is being used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.

  1. Changes to our Privacy Policy

Please check this page regularly for changes to this policy. We will notify you of changes via your account and/or by email (if we hold a valid email address for you).

We may review this policy from time to time and any changes will be notified to you by posting an updated version on this Site and/or by contacting you by email or via your account. Any changes will take effect 7 days after we post the modified terms on our website or after the date we notify by email or via your account. We recommend you regularly check for changes and review this policy when you visit this Site. If you do not agree with any aspect of the updated policy, you must promptly notify us and cease using this Site.

  1. Contact and legal information

You can contact us with your queries in relation to this policy or for any other reason at any time.

To contact us for any reason, including to exercise any of your rights in relation to your personal information, please write to us at the address below or email us at

Project Forty Four Limited’s company registration number is 09310466and registered office address is at Project Forty Four Limited, 71 Queen Victoria Street, London, EC4V 4BE.


    1. Our use of cookies
      1. Welcome to (‘Site’). Here you will find information on what cookies may be set when you visit our Site and the purposes for which we use those cookies. The Site is owned and operated by Project Forty Four Limited (“P44”, ‘we’, ‘our’, ‘us’ as applicable). For further detailed information about this Site, please click here to see our Terms of Use and our Privacy Policy.
      2. By continuing to use this Site, you are agreeing to our use of cookies in the manner described in this policy.
    2. What are cookies?
      1. A cookie is a small data file that is placed on your computer or other device to allow a website to recognise you as a user when you return to the website using the same computer and web browser, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (a ‘persistent cookie’). Other similar files work in the same way and we use the word ‘cookie’ in this policy to refer to all files that collect information in this way.
      2. Cookies are an extremely common technology for remembering certain information about a visitor to a website. The vast majority of websites currently make use of cookies and they are commonly used for a wide range of tasks. We use cookies for the following purposes:
        1. Strictly necessary cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site.
        2. Analytical cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.
        3. Functionality cookies. These are used to recognise you when you return to our Site and to embed functionality from third party services. This enables us to personalise our content for you, greet you by name, remember your preferences and to integrate useful services provided by third party providers into our Site.
        4. Advertising cookies. These cookies record your visit to our Site, the pages you have visited on our Site and others and the links you have followed. We will use this information to make the advertising displayed to you more relevant to your interests. We may also share this information with third parties for this purpose.
      3. This Cookie Policy gives you information on the specific cookies used on this Site.
    3. How to control and delete cookies
      1. When you accessed the Site, you were presented with a message that notified you of our use of cookies. We had to use a cookie to present you with that notice (you can see details of this cookie under ‘Cookie Banner’ in the table below). If you continue to use the Site, more cookies and other tracking technologies will be placed on your computer as described in this Cookie Policy in order to enhance your user experience whilst on the Site. By continuing to use the Site and/or by accepting our Terms of Use, you are agreeing to the use of such cookies and tracking technology.
      2. We will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by this Site (or, indeed, on any other site) you can do this through your browser settings. The ‘Help’ function within your browser should tell you how. If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices site at
      3. Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer, as well as more general information about cookies. Please note that, as these websites are not owned or operated by us, we are not responsible for any of the content on them.
      4. Please be aware that restricting cookies may mean that you will not be able to take full advantage of all the features or services available on this Site.
    4. Main cookies use by us on our Site
      1. Below is a list of the main cookies used by us on this Site together with details about what each is used for:
Cookie Name Type and Expiry Category and Purpose
PHP SESSION PHPSESSID First party cookie

Session cookie

Strictly necessary:

These cookie is essential as it stores technical information needed to make the Site function correctly during browsing, for example, to search for properties on the Site.

Load Balancing for Hosting AWSELB First party cookie

Persistent cookie: 6 months

Strictly necessary:

This cookie is essential for the Site to function as it is used to help us balance our web traffic to the Site. This ensures we provide an optimal browsing experience for every visitor.

Source Tracking rfx_code, rfx_path, rfx_source First party cookie

Persistent cookie: 6 months


We use these cookies to assess how visitors arrive at the Site. This helps us to ensure we are reaching customers where and when they need us.

[Banner cookie] [TBD] First party cookie

Persistent cookie: 6 months

Strictly necessary:

This cookie is essential as we use it to remember whether you have acknowledged the cookie notice we present to you. Please see further paragraph 3.1 of this Cookie Policy.

  1. Third party cookies
    1. We also use and work with a number of third party suppliers and partners who set or read cookies on this Site. We do not have any control over these cookies. Whilst we provide a summary of the third-party cookies used in the table below, you should also check the relevant third party’s privacy policy using the links in that table for more information about how these cookies are used.
    2. The third party cookies used in connection with this Site include:
      1. Analytics cookies.  We use cookies to help us collect information that allows us to analyse web traffic to our Site.
      2. Embedded third party content. Some of the content on our Site (e.g. maps or videos) is provided by online services operated by third parties. When you visit a page containing content from one of these services, a cookie may be set by the relevant third party.
  2. Email tracking
    1. Some of the emails we send to you may contain a ‘web beacon pixel’ or tracked links which allows us to identify when you have opened the email and to verify which links contained in the email you have accessed. We use this information to determine which parts of our emails are of most interest to you.
    2. You can delete the pixel by deleting the email. If you do not wish to download the pixel to your computer or other device, you can ensure this by selecting to receive emails from us in plain text rather than HTML.
    3. Alternatively you can unsubscribe from our mailing list by contacting us at
  3. Changes
    1. We may make changes to this Cookie Policy at any time by sending you an e-mail with the modified Terms or by posting a copy of them on the Site. Any changes will take effect 7 days after the date of our email or the date on which we post the modified terms on the Site, whichever is the earlier. Your continued use of the Site after that period expires means that you agree to be bound by the modified policy.
  4. Contact us
    1. If you have any questions or concerns about cookies or your privacy when using this Site, please contact us as follows:

By Post at Project Forty Four Limited, 71 Queen Victoria Street, London, EC4V 4BE.

By telephone on: +44 20 3892 8592

By email at